McNamara Research specialises in media analysis services to government and corporate clients.
We have clients in every major sector in New Zealand, and an established track record of 15 years professional service to local industry, government and community agencies.
Our analysis is backed by proprietary software and a unique rating formula that allows us to assess the key variables that form ‘news impact’.
McNamara Research pioneered media analysis services in New Zealand in 1996. The company maintains a unique position as an independent, impartial assessor of media impact, providing invaluable input to communications programmes for all kinds of organisations.
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