McNamara Research

Our company is a New Zealand specialist in media analysis, providing impartial and actionable intelligence to leading government and corporate clients.

We get to know your business and we constantly innovate to deliver the market intelligence you’re after rather than selling you off-the-shelf solutions.

McNamara Research pioneered media impact services in New Zealand, has clients across all major sectors, and draws on a wealth of knowledge amassed over two decades. We use proprietary software and a unique rating formula that enables us to assess the key variables that form news impact. In recent years we’ve developed our own tools to take the temperature of online and social media, cutting through the noise to provide you with meaningful analysis.

How we can help you

01

Planning

Communicators and marketers want to know what's in their media:

What worked and what didn't?
Where is the risk?
What's changed?
What did it cost?
What's my reputation?
What's on the horizon?

02

Discovery

Discovery begins off the trail in the outside elements within the world

03

Source

News harvesting
Whether coming from your sources or ours, we capture it all and filter it to find the common themes and threads for your brand

04

Research & Coding

Clean – removal of dirty data
Compile quantitative & qualitative information 
Code – tone & impact
Read

05

Analyse

Consider
Create
Craft – for your audience
Write & Visualise

06

Deliver

Smart Business Dashboard

One of our news products is an interactive dashboard.

Customised for your business
Media & market data
Reputation & stakeholder data
Dynamic Twitter and Facebook streams
All in one business dashboard


Our Work

McNamara Research has clients in key sectors including major corporates, government ministries, local industry agencies and community organisations.

We have done it all from local and central government agencies, not for profits, consumer goods, energy, transport and other infrastructure, health and pharmaceuticals, through to professional and financial services, sporting codes, technology and telecommunications, and New Zealand companies overseas.

As the confidentiality of our services is paramount we cannot name individual clients. However, references are always available on request. 


When the news is bad we’ve been called on to help with reputational assessment and other impacts. We have done overnight turnaround work looking at national disasters and issues playing out in world media, sometimes involving analysis in multiple languages. Other projects include twice-daily crisis reporting for a government agency following an oil spill, social media analysis after a natural disaster, and reports on an airline tragedy (real-time updates and, a year later, anniversary reviews and reputation tracking). 


One client, a national utility company, needed to know how financial analysts and journalists treated them in news and social media channels immediately before and after listing. We delivered prompt, actionable intelligence that could be shared with senior staff and that included critical analysis as well as quantitative data. We provide regular business dashboards and more detailed reports for this client that include competitor benchmarking, reputational insights and competitive brand analysis.


Being abreast of current issues and knowing what’s in all the media about you can be vital information. We have written a number of media reports over the years scanning topics such as climate change or water quality that are of interest to several of our clients. We assess where clients’ brand and reputation are in the debate and even look at national reputation in relation to our trading partners.


Understanding the impact their media presence has on reshaping citizen behaviour is critical for a large government entity we’ve worked with for many years. They mostly engage with their own clients through social media, digital advertising and broadcast news: we scan these channels as well as print and link the findings together so they can see how they’re running across the board. They build a strategy on this insight and use it as evidence of their work.


Return on investment for New Zealand Inc has spurred some of our work, where we’ve analysed a number of key international sporting and media events held in New Zealand at the organisers’ request. This has involved looking at media cut-through, campaign success and return on investment for overseas visiting media programmes, to determine the economic value of the media and what activities generated the best returns. 


Another skill our team can draw on is analysis of news and social media including te reo Māori content. We currently do this for a trust that manage assets on behalf of local iwi in a post-settlement environment. Our client has been impressed with our appreciation of the political nuances and that we have dedicated a te reo speaker to do this custom work.  

 

 

Our Team

Our team are experts in understanding the business value of your data and will work with you from start to finish. We maintain active links with world leaders in communications research and we’re not afraid to draw on outside expertise when necessary to help us innovate.

   

Mary McNamara

Director and Owner


Mary is one of the most knowledgeable media analysts around, with over 20 years’ experience in research and insight. She founded McNamara Research to provide an alternative to uniformly quantitative research. In doing so, she has created a boutique research company that provides independent and impartial media research grounded in qualitative analysis. Mary leads a team of technical and media experts who are achieving a true understanding of their clients’ needs by building enduring partnerships.

   

Ann Cunninghame

Analyst & Editor


Ann has more than 20 years’ experience in journalism, public relations and media analysis and has been a contractor with the McNamara Research team since 2010. She has worked in a corporate public relations position as well as for consultancies, and as a financial reporter for titles including the National Business Review and The Dominion. Ann currently specialises in technical writing, editing and analysis for a range of corporate and government clients.  

     

Emma Fenton

Media Analyst


Emma has a BA in English Literature and Philosophy, and is currently undertaking Honours in English Literature at Victoria University. She has been involved in research at Victoria, as a research assistant on a cross-disciplinary project between English and Computer Science departments exploring network evolution in 19th century literature. Emma has been working with us since 2013 and has developed strong analytical and technical written skills across a range of media and topics. 

   

Dani Pickering

Media Analyst


Dani has completed postgraduate studies in media at Victoria University of Wellington, and studied journalism at Western Washington University in Seattle. Having done work for publications from community newspapers to academic journals, Dani is a published reviewer and capable writer in multiple styles, with a broad knowledge of all media channels and how they operate. He combines that knowledge with qualitative analysis to produce insights into clients’ communications strategies.

     

Regan Sword

Te Reo Maori Analyst


Regan is currently studying a Bachelor of Science in Environmental Science and Geography at Victoria University of Wellington Wellington. Regan is interested in learning about the physical environment and human development. Regan is of Maori descent and is fluent in Te Reo Maori. Regan works on news and social media analysis in Te Reo Maori and English for a North Island iwi since 2016. 

     

Phil Edmonds

Analytics Consultant


Phil Edmonds has national and international expertise in media analytics, including as senior managing analyst for CARMA International in London where he was responsible for the likes of Shell, Philips, and ABN Amro. Phil has been involved with us since the beginning and helps the constant advancement of our analysis and intelligence-gathering techniques. 

     

Cuong Nguyen

Data Analyst


Cuong Nhu Nguyen is currently pursuing a PhD in Economics at Victoria University of Wellington, where he has completed multiple research projects pertaining to earthquake insurance, disaster impact and recovery. This has given him considerable experience working with large datasets and relevant software and programming languages, which he is able to bring to bear through data analysis.  

   

Helena Soar

Media Analyst


Helena Soar has worked across various fields of research, from video thematic analytics to on-the-spot content analysis. She is currently in her fourth year of a Law and Arts degree at Victoria University of Wellington. Helena has a keen interest in politics and languages. She has lived in France with the objective of becoming fluent, and has also studied Te Reo Maori.

Pete Black

Software Engineer


Pete is a software engineer. He honed his skills working on digital virtual reality post production at Park Lane Post Production (part of the Weta group of companies). He is working with several Wellington companies to create visually compelling and smart software products for business and entertainment.    

Alina Reed

Traffic Manager & PA


Alina is a skilled administrator who manages client admin interactions and oversees project management across the team members. She has been working with us for the past year. Alina has her own company Freelancer PA and works with various clients assisting with Virtual and Personal Assistance.

News Hounds

Media & Digital Analysis Team


Other members of our team are skilled readers and analysts who are tertiary qualified and who keep abreast of industry issues, manage client briefs so they are current and relevant, and maintain a full understanding of a wide range of platforms you may wish to test or use to monitor data or deliver findings. 

Contact Us

Contact

Contact

ADDRESS

One Market Lane
Wellington
(12 Taranaki Street, Street Entrance, next to Mojo Coffee)

PHONE

+64 4 499 6680

CELL PHONE

Mary McNamara
+64 21 242 7606