“We’ll find the news value wherever you’re heading”

– Mary McNamara

McNamara Research

Our company is a New Zealand specialist in media analysis, providing impartial and actionable intelligence to leading government and corporate clients.

We monitor the news narratives affecting your business, keeping you up to date and alert to any potential communication risks. 

Clipboard and pen with people monitoring data


Determining key metrics and using smart AI tools to harvest  news and social media

Magnifying glass analysing a graph


Employing skilled media analysts to provide you with key insights

A dashboard of graphs


Reporting via customised interactive dashboards or other formats to suit your needs.

Find out more

Our work

McNamara Research uses a combination of AI tools and inquisitive human analysts to capture media insights and generate actionable results.

Our clients include government ministries, major corporates, not for profits and New Zealand companies operating overseas. Their activities include energy, transport and other infrastructure, health and pharmaceuticals, professional and financial services, consumer goods, sporting codes, technology and telecommunications.

McNamara Research is a preferred supplier on the All-of-Government panel for media monitoring.

Our reports

We write research and analysis reports that provide valuable insights into how media treat topics like climate change and or other topics that dominate the news, usually on a quarterly basis.

Our analysis looks at things such as the positioning of leading media and journalists, and their influence on the sentiment and disposition toward business, government and influencers in the community.


McNamara Research has helped me to demonstrate the Communications team’s effectiveness, highlight performance gaps or opportunities for proactivity, show what's driving reputational issues, and provide valuable information to leadership teams and boards about conventional and social media perception. The methodology is best practice and allows objective analysis of an area that is so often subjective.

Debbie Barber
Communications Director, major corporate

Mary and her team have suggested new ways of looking at information in ways that make it easy to understand its value, and show insight when before there was just data. I would personally recommend McNamara Research Group. They know who and what to involve to get useful insights at a reasonable pace and cost.

Renée Sara
Engagement and Communications, Waka Kotahi NZ Transport Agency

The McNamara team worked closely with us to understand our needs and the breadth of the topics that we wanted to encompass.

The scientific and thorough approach, supported by the impressive reporting dashboard, definitely made a significant contribution to our understanding of how the media was contributing to the debate about the impact of tourism in New Zealand.

Ann-Marie Johnson
Communications Manager, Tourism Industry Aotearoa

McNamara Research works with us to provide actionable independent insights and contextual analysis of our performance in news and social media. 

McNamara reports are referenced regularly from Board level to working groups. Our long-term relationship with McNamara Research is a testament to Mary and her team’s expertise and quality.

Claire Shaw
GM Corporate Affairs and Sustainability, national utility company

I’ve enjoyed working with Mary and the team at McNamara Research Group for many years. They’ve provided an invaluable service on high profile and sensitive topics and I’ve come to rely on them for their fast turnaround and insightful work.

Peter Parussini
Executive General Manager Public, Consumer & Govt Affairs, ANZ Bank New Zealand & Pacific