McNamara’s team always sees it through for us right to the end.”

– A national utility company

Our company

For over 20 years, our business has provided an alternative to uniform quantitative research and off the shelf solutions. Our clients engage with us to tackle all sorts of complex issues: from reputational assessments, natural crisis reporting and media sentiment through to media cut-through and measuring campaign success. 

We work for government leaders and policy makers, competitive brands and listed companies, and on campaigns in both the private and public sector. Client confidentiality helps us build confidence with our clients, many of whom we work with on sensitive issues, so we are unable to list them here. However, we can provide further testimonials and contacts on request.

Our team

It takes a team of media savvy researchers and data analysts working together to measure what matters to clients in government and commerce.  We have a reputation for delivering great work on time and being there for follow-up.

We also maintain active links with world leaders in communications research, and we’re not afraid to draw on outside expertise to help us innovate.

Mary McNamara

Director and Owner

Mary is one of the most knowledgeable media analysts around, with over 20 years’ experience in research and insight. She founded McNamara Research to provide an alternative to uniformly quantitative research. In doing so, she has created a boutique research company that provides independent and impartial media research grounded in qualitative analysis. Mary leads a team of technical and media experts who are achieving a true understanding of their clients’ needs by building enduring partnerships.

Ann Cunninghame

Analyst & Editor

Ann has more than 20 years’ experience in journalism, public relations and media analysis and has been a contractor with the McNamara Research team since 2010. She has worked in a corporate public relations position as well as for consultancies, and as a financial reporter for titles including the National Business Review and The Dominion. Ann currently specialises in technical writing, editing and analysis for a range of corporate and government clients.

Anna Christoforou

Data and Media Analyst

Anna is working on her PhD in international relations at the University of Canterbury. She has a Master’s in Geopolitics from King’s College London and a Bachelor of Arts with Honours in Geography from the University of Southampton. While in the UK Anna worked doing media monitoring for the UK government. From her years in academia Anna has been trained in both qualitative and quantitative data analysis, and enjoys the challenge of making complex data visually succinct.

News Hounds

Data storytellers

Our data analysts and designers crunch numbers and research information to produce data visualisations and infographics on politics, business, economy, social services, and media trends.